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The Scent of Success

Software developer recruiting is like dating. It’s hard to find that “needle in the haystack,” let alone gain the candidate’s attention. 

Today we wanted to introduce some very cool seed-funded companies in key metro areas we serve (SF and NY). They’ve been using Whitetruffle to source talent and our data shows that they have received good interest from our candidates over the past 5 months, some successfully hiring the right talent quickly. We think that their popularity with our candidates is a good signal for future success and encourage you to keep them on your radar. Each of them have a unique vision and a deep passion to change the world. 


[New York]  

SeamBLISS (e-commerce)

SeamBLiSS connects everyday individuals directly with their own personal fashion designer. Clients can receive affordable custom-designed and custom-fitting apparel. Customized clothing will be a $36 Billion industry online within the next 5 years and SeamBLiSS is the first of its kind to attack the industry in this way.

Adboku (publishing/e-books)

Adboku is creating new ways for publishers to generate revenue, and allowing more people to easily access eBook content. They currently have a digital ad platform targeting professionals by providing members of large organizations free eBooks sponsored by brands. Our patent-pending advertising technology embeds the sponsor’s full-page, interactive ads in between chapters, generating them tens of thousands of dollars in ad revenue per campaign.

Bespoke Post (e-commerce/subscription)

Bespoke Post is a monthly subscription service specializing in men’s lifestyle products. Boxes are themed (recent examples include a shave kit, a travel theme, and a high-end Japanese cocktail set). Also, unlike many subscription services, you can see what the box will contain ahead of time, then opt whether or not to skip it that month.

Skim.me (consumer web)

Skim.Me’s mission  is to help people keep up with digital information in a better way. They’re rethinking how information is organized, consumed, and (eventually) contextually prioritized through a more effective UX and a more efficient unified interface for processing updates.

Mack Weldon (e-commerce)

Mack Weldon is a new menswear brand focused on premium basics. Smart designs, performance-based fabrics and superior functionality. In addition to creating superior product, they are focused on creating a new distribution model that is all about convenience for the customer.

GGGrit (consumer web)

GGGrit is focused on helping women advance in their chosen careers. Curators collect and share actionable advice and insights about how to build leadership, communication skills, and effectively plan professional development.

KeyMe (consumer electronics/devices)

KeyMe is a stealthy robotics startup with a large web component. Machine vision, machine learning, robotics, mobile… All kinds of fun tech challenges.

Pictorious (photo sharing/social gaming)

On Pictorious, users create fun challenges for their friends. Their friends then post photos as proof that they’ve stepped up and completed the challenge. Players level up and earn rewards as they complete challenges and receive likes.

Bondsy (mobile commerce)

Bondsy is a new way for friends to trade things you can’t put a price on. Users can trade anything they own for anything their network has to offer. Yet, unlike other peer-to-peer marketplaces, Bondsy tries to take the focus away from money, and place the real value of the service on the experiences shared.


[San Francisco Bay Area]

AeroFS (software)

AeroFS encrypts your data end-to-end, and only shares your files with those who you invite- turning your file servers into private clouds. Manage users, sharing, permissions and devices all from one central location.

BackOps (small business service)

BackOps is the fastest growing managed back office service provider in the country. They offer back office as a subscription, creating tools to automate accounting, finance and human resources. BackOps provides companies with mission critical applications to ensure that they stay in business and continue to thrive.

Vurb (consumer web)

Vurb is working on search, machine learning, and UX/UI technology that helps users search and interact across their favorite online services in a more usable, intelligent, and social manner.

DataHero (enterprise)

DataHero is the first web application that allows anyone to visualize and understand the data that matters the most to them. Users import information from a variety of popular online services, reports, spreadsheets, or other files. Algorithms automatically categorize and tag the information, enabling users to focus on questions and answers instead of data formats and SQL.

Cater2.me (food/catering)

Cater2.me connects high quality local food vendors with companies and groups requiring catering. They get to know everything about local chefs to ensure people get the best food possible, customized to preferences, with excellent service.

Ravel (legal)

Ravel is focused on making legal research radically easier, faster, and more intuitive. Their goal is to be your first stop for case research, creating tools to quickly identify the most relevant and important cases, understand how they should be interpreted, and helping legal professionals collaborate with peers.

Kismet (mobile/social network)

Kismet was recently named one of the “Top 10 Alternatives to Facebook” by the Huffington Post. They’re doing really interesting things in mobile, including building a highly scalable group messaging application and what has been rated one of the most accurate, yet battery-efficient, location algorithms.

PlanGrid (consumer web)

PlanGrid is a small team of construction engineers, software engineers, and ex-rocket scientists, building intuitive, beautiful tablet apps for construction. Their users are project engineers, architects, superintendents, and electricians – helping them build real things more efficiently.

Instore (software)

Instore allows owners to run their stores minute by minute with a cloud-based point of sale and backend accessible on any device. Their architecture is open source, making it easy for business owners to integrate third party services.

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